Bayview Glen Dental

Bayview Glen Dental, a prominent dental practice located in Richmond Hill, sought to enhance their website's performance and conversion rates. Our complete redesign and development of their website resulted in a visually appealing, trustworthy, and high-performance site.

Objectives

Process

Photography

The content from Bayview Glen Dental’s previous website provided direction for the layout and content strategy. After finalizing the wireframe, we utilized our professional photography services to capture high-quality images of the dental office and staff.

Dentist at Bayview Glen DentalReceptionist at Bayview Glen Dental

Website Design

The images were integral to the website design. We featured photos of the principal dentists, a smiling patient, and receptionists on the homepage to build trust and familiarize visitors with the staff.

Figma design of Bayview Glen Dental website

Website Development

After the design was approved by the Bayview Glen Dental team, we commenced the development process.

Development process of Bayview Glen Dental website

Our chosen tech stack for this project included:

Key Features

Call-To-Actions (CTA)

To boost conversions, we included at least one CTA on each page, facilitating easy appointment booking via a simple form—much more straightforward than traditional phone bookings.

Call to action on Bayview Glen Dental website

Social Proof

We incorporated extensive social proof to enhance trust and conversions. The homepage features a list of testimonials from satisfied clients and displays live Google review counts.

Google reviews on Bayview Glen Dental homepage

The ratings and number of reviews are fetched directly from the Google Place Details API, ensuring the site requires minimal maintenance and is always operational.

async function getGoogleReviews(): Promise<{
  reviewCount: number;
  rating: number;
}> {
  const placeId = process.env.PLACE_ID;
  const apiKey = process.env.GOOGLE_API_KEY;

  const url = `https://maps.googleapis.com/maps/api/place/details/json?fields=user_ratings_total%2Crating&place_id=${placeId}&key=${apiKey}`;

  try {
    const response = await fetch(url, {
      next: {
        // Revalidate data every hour to ensure freshness
        revalidate: 3600,
      },
    });
    const data = await response.json();
    return {
      reviewCount: data.result.user_ratings_total,
      rating: data.result.rating,
    };
  } catch (error) {
    console.error("Error fetching Google reviews:", error);
    return {
      reviewCount: 0,
      rating: 0,
    };
  }
}

Results

Performance Metrics: Significant improvements were observed in the site's performance, accessibility, best practices, and SEO scores, as evidenced by the Lighthouse report.

User Engagement: The redesign led to increased user engagement, with higher conversion rates for appointment bookings and improved user satisfaction.

SEO and Online Presence: The site's search engine rankings improved, resulting in increased traffic and visibility for Bayview Glen Dental.

Lighthouse report for Bayview Glen Dental website

Conclusion

Aether Web Design's complete redesign of the Bayview Glen Dental website met all client objectives, blending modern design with technical expertise. The project delivered a user-friendly, high-performing website that significantly improved business outcomes.

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